We help businesses create better products and services by understanding how people use them—both in the real world and in the digital one.
Who are we

Tom Van Iersel

Tom’s interest in ‘why people do what they do’ has informed his studies – Applied Psychology followed by a master’s degree in Graphic Design and his subsequent career as a visual and UX designer, teacher and researcher.
When he’s not working, Tom loves to collect vintage 1980s toys. He is the proud owner of a full run of vintage Star Wars action figures. It’s part of a wider passion for science fiction and fantasy writing.
tom@allie.agency
Jasper Cuyvers

When you need a strategic thinker with cross-industry experience, Jasper is your guy. As a freelancer, he brings clarity and action, guiding businesses through digital transformation and customer experience challenges. He simplifies complexity, optimizes journeys, and ensures every touchpoint matters.
Jasper has been a LEGO enthusiast since childhood, always building and creating. He also finds inspiration in gastronomy, classic cars, and design, where he appreciates the finer details that elevate an experience.
jasper@allie.agencyWho we worked for









